About Us

As Owners of Goodwin & Herman Associates Real Estate, we are delighted that you have an interest in Fairfield Bay and the Greers Ferry Lake area. We are dedicated to providing the most reliable real estate service and community information to you. We are a full-service agency, working with both Sellers and Buyers, and provide short-term and long-term rentals. Goodwin & Herman Associates was established in March of 1998, with partners Roger and Diana Goodwin. The Goodwins retired in December, 2013, after 16 years with us as the leading agency in listings and sales. We continue that tradition as leaders in the industry, and are committed to provide the very best real estate service you can expect!

Fred Herman

Fred-Herman-300x225Email: fred@fairfieldbay.net
Cell:  501-253-1417
Office 501-884-4885

Fred is our Man of all Seasons, and would rather be out showing property, especially home sites and acreages, than being in the office. Fred is very community minded and serves our area on several Boards of Directors, including the Ozark Health Foundation Board as President and the Petit Jean Electric Cooperative Board of Directors. Fred is an active member of  Fairfield Bay Baptist Church. Fred enjoys working on their property outside of Fairfield Bay, gardening, nature-watching, hunting, and hiking.We have lived here and loved the resort lifestyle since 1985 when Fred came as the Tennis Director. He served in that capacity for 13 years before being “pressed into service” with the agency! He jokes that his job is “to take out the trash and put up signs”! But don’t be fooled by that . . . . he loves helping people to learn about Fairfield Bay and to find the right property to fit their needs without high-pressured salesmanship.

Willena-Herman-300x225Willena Herman

Email: willena@fairfieldbay.net
Cell: 501-253-1419
Office 501-884-4885

Willena started in real estate in the community in 1990, and was an immediate success. She was a leading listing and selling agent for several consecutive years. This created a desire to start their own business, Goodwin & Herman Associates Real Estate, in 1998. Willena has served as the Principal Broker from the beginning, and has been one of our sales team’s leaders. Her strengths are being able to sense and evaluate clients’ needs, attention to detail, negotiations, and customer satisfaction. She also handles most of the company computer and communications demands. Before coming to Fairfield Bay, she was a Corporate Trainer with Dillard Department Stores in Little Rock for several years, and was a store Dept. Manager and Executive Office Secretary prior to that. When she and Fred moved here, she was the Tennis Pro Shop Manager, then did training, personnel, & customer service for Fairfield Communities, Inc.

What else does she enjoy during her limited off-work hours? Cooking, traveling, checking out flea markets, and her commitment to different areas of service through their church….singing in choir and providing solos or playing piano,  serving on the Music Committee, Women’s Ministry, and missions projects. She is able to provide everyone the information and resources they will need to make their real estate decisions, whether listing or selling a property.

Meet the rest of our Team!

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